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Apple keynote september 20219/10/2023 Meanwhile, rival giants Samsung and Google have had to merge their smartwatch platforms to come up with a watch to challenge Apple’s might in wearables.Īmong the other devices announced were a $329+ iPad 9 refresh and the delayed $499+ iPad Mini 6. The new $399+ Watch 7 along with the $279 Watch SE and the legacy Watch 3 that is still available at $199 will help Apple cement its lead in the smartwatch market, which is expected to reach revenues of $64 billion by 2030, according to GlobalData. Apple’s smartwatches have increased in significance to the company – they bring in double-digit growth and are an integral cog in enabling Apple’s Services, which is Apple’s second-largest revenue stream at 19% after iPhones. It also includes a full keyboard which increases functionality. The Watch 7 series is Apple’ eighth iteration of smartwatches and comes with a bigger display and increased durability. With massive US operator promotions offering the phones for $0 to $100, the iPhone 13 will continue the 5G supercycle that started with the iPhone 12. The phones include the latest A15 Bionic chip, which is reported to be 50% faster than its competition, improved durability with a ceramic shield display, a bigger battery, and camera and video upgrades, including the addition of ProMotion refresh on the Pro models, which should encourage upgrades.Īpple’s iPhones are its biggest revenue generators, accounting for 40% to 50% of the company’s overall returns, and Apple has a substantial installed base waiting to upgrade. Apple is doubling its 5G support to 200 carriers and 60 countries, which will expand the reach of 5G iPhones, aid faster adoption of 5G, and encourage phone upgrades. The iPhone 13 is Apple’s second 5G phone series and a welcome addition for legacy iOS consumers looking to upgrade. Apple announced a bunch of devices at its latest ‘California Streaming’ keynote on September 14 – the iPhone 13 series, the Watch Series 7, the iPad 9, and the iPad Mini 6.
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